Market

Testing of the "WB.Advertising in Pick-Up Points" service started on July 4, 2025.

Brands will be able to select specific Telegram channels to launch advertising in Yandex Direct. Channels will have the opportunity to increase advertising revenue by combining auction and exchange monetization models.

The device visually resembles a smartphone: touch screen, contour lighting, height-adjustable stand. Companies will be able to brand the new terminal with their corporate identity and use the screen as a space for advertising.

The new format in "VK Ads" is designed to more effectively convey the message due to the high percentage of listens and wide audience reach. The audio ad cannot be skipped.

The tool allows you to create unique articles for external advertising channels: from placements with bloggers to publications in your own social networks and media campaigns.

The option will allow to visually assess the effectiveness of advertising campaigns and determine how to optimize them to improve performance.

Previously, in an updated offer, the marketplace required sellers to open accounts at the bank of the same name. The FAS Russia responded to the innovation with a warning.

Currently, the function to purchase goods on behalf of a company is available in test mode on the "Wildberries for Business" website.

The merged company Wildberries and Russ has opened access to Click&Collect for all Russian Wildberries sellers, including those from small towns. The service allows you to order goods on the marketplace and pick them up directly at the seller's store or warehouse.

The main feature of the new application is its focus on small and medium-sized businesses, whose owners do not have extensive experience in setting up online promotion.

International express delivery logistics operator CDEK and analytics service Sellmonitor have launched a digital platform for marketplace sellers. The new product combines logistics and analytics tools, creating a unified digital space for managing key business processes.

The Ozon team has expanded the number of services for legal entities and individual entrepreneurs available on the marketplace's B2B showcase. Now, corporate clients can receive orders strictly during business hours, as well as arrange VAT refunds and payment deferrals for up to 10 days without paying interest.

What legal challenges does the rapid development of neural networks and artificial intelligence technologies pose to the state and business? We discuss this with Valery Sidorenko, CEO of the Interium digital agency and head of the working group on developing an approach to regulating deepfakes at the Public Council under the Ministry of Digital Development of Russia.

Avito Advertising has launched a new advertising account for legal entities. According to the company, this is the first service that combines Avito's key technologies to address the challenges of medium and large businesses.

The latest annual comprehensive study "Information Technology in the Perception of Russians," conducted by the School of Communications at the Higher School of Economics in collaboration with the ROMIR research holding, indicates significant changes in Russians' attitudes towards digital technologies and digital threats.