International express delivery logistics operator CDEK and analytics service Sellmonitor have launched a digital platform for marketplace sellers. The new product combines logistics and analytics tools, creating a unified digital space for managing key business processes.
The platform provides access to analytics on search queries and popular product categories on major marketplaces, including Wildberries and Ozon. This data allows for evaluating the effectiveness of advertising campaigns, identifying demand trends, and optimally shaping the product range. All functions are available in a single interface, which simplifies management and increases operational efficiency.
Product Manager Natalia Novoselova said:
We are creating not just an integration, but a digital infrastructure built around the needs of the seller. This is a move towards an ecosystem approach, where logistics and analytics become organic elements of a unified system. Our goal is to make CDEK a platform that integrates into the client's business and helps them make more accurate, faster, and informed decisions.
Special attention is paid to Embedded Logistics & Analytics — embedded services deeply integrated into customer processes. Such solutions turn logistics and analytics into a part of the business's IT environment, providing automation, personalization, and flexibility.
