The tool allows you to create unique articles for external advertising channels: from placements with bloggers to publications in your own social networks and media campaigns.
The merged company Wildberries and Russ has opened free access to all the main features of the substitute article generation service - now it is available not only to "Jam" subscribers, but also to all marketplace partners from Russia, Belarus, Kazakhstan and Kyrgyzstan.
The number of free article generations will be displayed in personal accounts on the seller portal - their number will depend on the business turnover for the previous period. These generations are valid until the end of July, and then the system will automatically add new ones next month.
To use the tool, you need to go to the "Services" section on the seller portal. To generate a unique article, you need to select a product, specify the name of the campaign, communication channel, placement goal, and formulate a hypothesis of what effect is expected upon completion of the advertising campaign. Analytics includes the number of visits to the product card, additions to the cart, completed orders, as well as conversions at each stage.
