Translated with AI from the Russian original.
The new format in "VK Ads" is designed to more effectively convey the message due to the high percentage of listens and wide audience reach. The audio ad cannot be skipped.
You can set up audio advertising in the "Awareness and Reach" section. During the ad creation stage, in addition to the audio itself, which lasts from 5 to 30 seconds, you can add a link to the advertised website, as well as content that will be shown to the user when the audio ad is playing.
Advertisers can not only upload ready-made audio files, but also create them using "Marusya", a voice assistant. To do this, in the settings, you need to select the voiceover voice, fill in the text of the audio recording, and place semantic accents and stresses. If desired, you can choose background music recorded at the VK Records studio.
Audio advertising is available in the mobile and desktop versions of "VKontakte", "Odnoklassniki", Mail, as well as in the "VK Music" application.
