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Articles

Alexander PEREVALOV: "In GenAI, it's not the biggest model that wins, but the best context"

Generative AI has evolved from demonstrations to industrial implementations. A modern solution must operate within a closed loop, consider security, integrate with corporate systems, and deliver measurable impact. We spoke with Alexander Perevalov, Head of AI Development at GreenData, about where generative AI is already benefiting businesses, which scenarios remain experimental, and why open-source models alone do not solve the customer's problem.

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From "Second Fiddle" to Survival Guarantee: The New Role of Communications in Corporate Hierarchy in 2026

In a previous article, we discussed digital trends affecting the market. However, technological transformation is only part of a broader process. Today, businesses operate in an environment where strategy is influenced not only by economic parameters but also by the world's political architecture, regulatory restrictions, and digital platform requirements: the level of uncertainty is growing at a record pace.

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AI Agents as a New Segment of Buyers

In my talks, I often give a simple example of how classic retail dies. You tell your driver or assistant: "Buy cigarettes." That is all. From that moment on, loyalty to retail chains ceases to exist. Your assistant will simply walk into the nearest door - whether it is a notional "Magnit," a local tobacco shop, or a nameless minimarket. No one is going to make a special trip to Metro Cash & Carry for a standard pack