AI Agents as a New Segment of Buyers

In my talks, I often give a simple example of how classic retail dies. You tell your driver or assistant: "Buy cigarettes." That is all. From that moment on, loyalty to retail chains ceases to exist. Your assistant will simply walk into the nearest door - whether it is a notional "Magnit," a local tobacco shop, or a nameless minimarket. No one is going to make a special trip to Metro Cash & Carry for a standard pack

Real Consciousness in AI? On AI Consciousness in the Claude Opus 4.6 Model

About Cancelling ChatGPT

iRU Tactio 515 Nettop: A Compact and Quiet Office PC

Evgeny Zhukovich: "On Client-Centricity on a National Scale"

Sergey PEDCHENKO: "Our key goal in developing the strategy is to provide businesses with complete freedom of choice and predictability"

Sergey Pedchenko, Head of Technology Development at Yandex 360, answers questions from the IXBT.pro analytical department.

Anton SUKOVATY: "Repair at an official service center is not always more expensive"

Anton Sukovaty, Director of the Service and Customer Support Division of Samsung Electronics in Russia, answers questions from the IXBT.pro editorial team

What FSP Cases Are Available in Russia and Kazakhstan

FSP computer cases have both common features and significant differences in design, functionality, and technical characteristics.

PNR/PNR pro left the Russian market. What will replace them in the budget price segment?

In October 2025, FSP announced the cessation of supplies of the budget line of PNR and PNR Pro power supplies to the CIS market, including Russia. This decision is due to the rebranding and updating of the manufacturer's product line.

iRU Tactio 525 Mini PC: From Accounting to Content Creation

The iRU Tactio 525 Mini PC is a practical solution for small businesses that need a versatile workstation. The model is built on an AMD Ryzen 9 6900HX processor with integrated Radeon 680M graphics, equipped with 32 GB of DDR5 RAM and a 1 TB solid-state drive. This set of components makes the system significantly more productive than typical office mini-PCs and allows you to count on stable operation under heavy load.

Motivation: How to Ignite Employee Energy for Results

This is the second article in a series of publications dedicated to the author's employee motivation system. The system consists of 5 stages.

Karim LASKRI: "Our focus is the strategic deepening and expansion of two key categories: power supplies and cases."

The IXBT.PRO editorial team interviews NETLAB employees: Karim Laskri, FSP Sales Director in the CIS countries, Andrey Lisin, Head of Product Manager Group, Olga Areshkina, NETLAB Product Manager.

Mikhail Vazisov: "We have successfully implemented a service model that was typical of category A brands"

Mikhail Vazisov, General Manager of Ippon in Russia, answers questions from the IXBT.PRO editorial team.

Victor Wang Yunlong: "We strive to create the most favorable financial terms of cooperation"

Victor Wang Yunlong, General Director of Tenda Rus, answers questions from the ixbt.pro editorial team.

After Computex 2025, FSP returns to the CIS market updated

FSP Group, a leading manufacturer of power supplies and components for computer equipment, has officially announced its return to the CIS market after participating in the largest technology exhibition, Computex 2025. The company represents a completely updated brand, ready to offer users innovative solutions in the field of energy supply.

Russian Software Robot Market

RPA (Robotic Process Automation) is the practice of using various software components to automate routine office tasks, such as analyzing or filling out forms, transferring files, etc. Robotic process automation optimizes workflows by removing routine tasks from employees' workdays.

Sustainable Motivation: The First Step from Carrot and Stick to Meaning

Insanity is doing the same thing over and over and expecting different results (A. Einstein)

SHVACHER and HOSTVM: Trusted Hardware and Software Systems

The event is dedicated to the advantages of Shvacher PRIDE SC200HVM and Shvacher PRIDE SC205HVM hardware and software systems. Experts from the Russian companies SHVACHER and HOSTVM discussed not only the hardware platforms but also the virtualization complex within the system.

How to Protect Personal Data and Not "Break" Business Processes

At one of the previous meetings, we analyzed the innovations in the Code of Administrative Offenses, which increased responsibility for violating the requirements for ensuring the security of personal data and introduced turnover fines for personal data leaks. Now, we are meeting to analyze technologies for protecting personal data that will prevent leaks and avoid fines.

KIT: Russian Market of Network Solutions

Event of KIT, a Russian developer and manufacturer of network equipment. The vendor's solutions are included in the registers of the Ministry of Industry and Trade and the Ministry of Digital Development, comply with the requirements of Government Decree No. 878, Government Decree No. 719 and are suitable for CII facilities. The meeting was attended by.

Kirill Kostyushko: "Private Label Formation. Merlion Allowed to Consolidate All Own Trademarks Under a Single Management"

Kirill Kostyushko, Brand Director of Private Labels. Merlion, answers questions from the ixbt.pro division.

Overview of SHVACHER Products

Event of SHVACHER, a Russian manufacturer of IT equipment that produces modern solutions for business and the public sector. During the meeting, Andrey Lemekha, director of the manufacturing company, spoke in detail about SHVACHER products: servers, storage systems, and trusted PACs. Participants learned about the technical specifications, advantages, and use cases of the solutions. According to Andrey, SHVACHER has been working on register-based solutions for four years. These are solutions from the register of radio-electronic products and from the registers of the Ministry of Digital Development, the so-called PAC register.

Alexey Golenev: "High-Load Systems Based on Artificial Intelligence"

The CTO of an AI startup discussed building fault-tolerant systems and modern approaches to machine learning.

Uniview Vendor Solutions

Event by Uniview, a global supplier of professional video surveillance systems and solutions. As the first Chinese company to create a network video surveillance camera, the vendor continues to develop advanced technologies for the industry. During the meeting, participants learned more about the company's history, project protection policies, and available Uniview solutions. The meeting was also attended by Egor Bokarev, lead engineer, and Slava Zhao, UNV brand manager.

Graviton Server Solutions

Event of the Russian company "Graviton", a developer and manufacturer of domestic computing equipment. The company's experts presented a line of their own server solutions.

Legal Regulation of Neural Networks: Modern Challenges

What legal challenges does the rapid development of neural networks and artificial intelligence technologies pose to the state and business? We discuss this with Valery Sidorenko, CEO of the Interium digital agency and head of the working group on developing an approach to regulating deepfakes at the Public Council under the Ministry of Digital Development of Russia.

FSP Advantages: Own Production Facilities, Qualified Engineers, and High Product Quality

Karim Laskri, Sales Director for the CIS countries at FSP, and Irina Zaitseva, CIS marketing manager at FSP, answered questions from the ixbt.pro analytical department.

Registered Solutions in the Portfolio of the Russian Manufacturer UTINET

Event of UTINET, a Russian manufacturer of servers, data storage systems, and software. Representatives of the vendor spoke about solutions that are assembled on the basis of domestic components and their own software. The online meeting was attended by: Vadim Brichalov, Head of Development Department, Pavel Lykov, Head of Presales Department, and Denis Voblikov, Product Manager.

Alexander DU: "The COUGAR brand has its own features - experimental design, emphasis on quality, working with players and refining all product details"

Alexander Du, regional representative of the COUGAR brand, answers questions from the iXBT.pro analytical department.

Philipp Papayanov: "Forecast Accuracy is Not an End in Itself, But a Management Tool"

A finalist in the Top-40 digital experts ranking and the author of an analytical system for commercial real estate discusses how to accurately forecast tenant turnover, why OLTP, BI, and financial modeling should be combined into a single platform, and which calculations should not be entrusted to artificial intelligence.