The option will allow you to clearly assess the effectiveness of advertising campaigns and determine how to optimize them to improve performance.
The analysis of ad effectiveness is based on a comparison of three metrics: CTR, CPA, CR. Advertisers will be able to see how their ad looks against the median figures in the business category. When an ad has gained enough impressions for analysis, the user will have access to ad statistics and recommendations from the platform on how to improve performance.
The system will also provide the user with an overall assessment of the effectiveness of the ad. More detailed results for each of the three metrics will be reflected on colored scales, showing how much the ad outperforms or underperforms competitors.
Irina Sovik, Chief Operating Officer of VK Ads, explained:
The functionality will be useful for both experienced VK Ads users and beginners. Comparison with competitors will not only clearly explain how good or bad the indicators are, but also give clear guidelines for improving advertising campaigns: it will identify weaknesses and show possible growth points. Advertising optimization will become clearer and will allow you to use competitive analysis to achieve better results with each launch.
