The main feature of the new application is its focus on small and medium-sized businesses whose owners do not have extensive experience in setting up online promotion.
The application allows entrepreneurs to launch and control advertising campaigns directly from their smartphone. Promotion is possible without a website — clients can be directed to the company's card in "Maps" or receive requests by phone or in messengers.
In the new application, users will be able to:
- Create and edit advertising campaigns in "Simple Start";
- Track campaign performance through statistics;
- Monitor the status of the advertising budget and quickly replenish the account;
Receive notifications about the launch or suspension of campaigns, see statuses for all types of campaigns.
Currently, the new "Yandex Direct" application is available to a portion of the audience. It will be opened to the remaining users within a few weeks.
