Testing of the "WB.Advertising in Pick-Up Points" service started on July 4, 2025.
The ability to launch advertising campaigns on screens installed in pick-up points has appeared in the personal account of the test group of sellers.
With the help of the promotion cabinet, sellers participating in the test will be able to launch advertising campaigns on screens located in the most visited pick-up points throughout Russia. The screens are installed in pick-up points in Moscow and the Moscow region, St. Petersburg and other major cities.
Campaigns created through the "WB.Advertising in Pick-Up Points" cabinet are placed on the principle of an auction: if the advertiser's bid is higher than the bids of competitors, the advertisement is shown on the screens in the pick-up points.
To pay for advertising campaigns, sellers can use funds from their account or balance of their cabinet.
