Translated with AI from the Russian original.
The international logistics operator for express delivery, CDEK, has announced the strategic development of its "CDEK Fulfillment" division for marketplaces.
The company is transitioning from classic fulfillment to positioning itself as a D2C operator, offering online brands a comprehensive solution for managing the entire direct sales cycle - from product storage and order processing to marketing, CRM, analytics, and customer retention.
As explained in CDEK, the essence of the integration is based on combining logistics expertise with marketing services. Thus, online brands will be able to manage the entire direct sales cycle - from product storage and order processing to marketing, CRM, analytics, and customer retention.
CDEK said:
For owners and top managers of online brands, the key benefit is a powerful synergy of data and processes along the entire path. Combining logistics expertise with marketing services creates a unified data platform. This integration allows for increasing marketing profitability, building a personalized customer experience, and increasing customer lifetime value.
