Market

Yandex launched digital out-of-home advertising in eight more Russian regions
Campaigns are available on over 400 screens with performance analytics and subsequent online promotion

OCS partners will be able to implement turnkey corporate communication projects with Hitrolink equipment
IT distributor OCS will promote hardware solutions for audio and video communications from Hitrolink (the brand belongs to the Chinese equipment manufacturer Huachuang Vision).

Yandex tests "Panorama" for reach advertising
The solution combines several media formats and automatically distributes impressions across platforms

Yandex Advertising Network Paid Bloggers Over 5 Billion Rubles in Three Years
During this time, the number of connected platforms grew to 24 thousand

Wildberries Launches Corporate Procurement Mode in Mobile App
The new operating format is already available to platform users and is activated via the profile in the app.

From "Yo" to "KotoPykh": What Words Do Entrepreneurs Use in Names
The list of animals most frequently mentioned in organization names is topped by one of the most common domestic pets in Russia - the cat.

Yandex Rhythm Service Launches Post Display Geo-Targeting
Detailed statistics are available for businesses, including reach, feed impressions, account interactions, and other metrics.

iRU unveiled a new corporate identity as part of its first rebranding in a decade
The update is part of iRU's long-term development strategy in the corporate market.

Digma brand started selling devices of Russian assembly
Domestic assembly allows state and educational institutions to purchase devices within import substitution programs.
"Yandex Direct" Launched AI-Powered Ad Management in Messengers
The service operates on Yandex Neuro Ads neurotechnology.

Wildberries Launches "Brand Zones" for Sellers
According to Wildberries data, a brand zone helps to double the average check.

Yandex provided hotels with tools for direct promotion in "Search"
It is possible to launch promotion alongside aggregators.

Ippon Introduces Reliable IT Infrastructure Protection in a Compact Form Factor
Pacific II 1U is a series of compact UPS for equipment protection in conditions of unstable power supply and limited space.

