
Yandex Launches New "Direct for Vendors" Service
It unites manufacturers, suppliers, and retailers into a single advertising ecosystem.

It unites manufacturers, suppliers, and retailers into a single advertising ecosystem.

They were developed by Yandex Robotics in collaboration with market participants.
Anton Sukovaty, Director of the Service and Customer Support Division of Samsung Electronics in Russia, answers questions from the IXBT.pro editorial team

The goal is to create equipment for IT infrastructure that is initially designed for long-term operation and support.

The merged company Wildberries & Russ is expanding the capabilities of the B2B marketplace. Now, Russian commercial companies and individual entrepreneurs can arrange cargo delivery of oversized goods on the "Wildberries for Business" platform.

To do this, the marketplace will significantly reduce the commission for placement and limit the use of its own discounts.

FSP computer cases have both common features and significant differences in design, functionality, and technical characteristics.

These tablets have appeared in 500 cars in Moscow in the headrests of the front seats; by the end of the year, there will be 2,500 of them.

In October 2025, FSP announced the cessation of supplies of the budget line of PNR and PNR Pro power supplies to the CIS market, including Russia. This decision is due to the rebranding and updating of the manufacturer's product line.

In three quarters, market participants sold 866 thousand devices worth $248.8 million.

The merged company Wildberries & Russ has introduced its own courier delivery of B2B goods for Russian companies and individual entrepreneurs. The new service is available on the website or in the application of the B2B platform "Wildberries for Business".

Advertising in Telegram with automatic channel selection has become part of the main Yandex Direct inventory.

A B2B storefront with enhanced functionality is available to all Russian companies and individual entrepreneurs on the "Wildberries for Business" platform.

Now, one ad can be promoted in several cities at once - without having to create duplicate ads, and also manage the promotion prices in each city.

In the Wibes app, you can track the status of your promotion campaigns and see how many views the purchased package has already gained. The data will be updated several times a day.