The "VK Ads" team has introduced a new tool - "Business Cards". This is a lightweight alternative to traditional lead forms, designed for use in smart campaigns.
Based on a short description of the product or service, artificial intelligence automatically generates a small page with key information about the offer, the ability to add a picture and buttons for feedback. The phone number, a link to an account in messengers or social networks are indicated by the advertiser himself. The resulting business card is integrated directly into advertising publications in the format of a smart campaign, and all its components are manually editable.
According to Irina Sovik, Chief Operating Officer of VK Ads, the new feature will simplify the launch of advertising campaigns, especially for novice users, representatives of small and medium-sized businesses who need a simple way to attract customers without their own website or online service.
