This is the first opportunity for sellers to directly use video advertising in the most visible place on the platform.
A new advertising format has become available to Wildberries sellers in the "WB Media" cabinet — video banners. Brands can place video content up to 15 seconds long in 16:9 format on the main slider of the marketplace, which is seen daily by millions of users in both the mobile application and the web version. Videos automatically adapt to different devices and support all targeted platform settings.
Placement is available through the cabinet for self-management of advertising. Detailed statistics on the advertising campaign are available, including expenses, views, clicks, reach, CTR, and video completion metrics. The videos undergo mandatory registration with the ORD (Advertising Data Operator) and support all targeted platform settings — from geolocation to behavioral audience segments.
As explained by RWB Media, according to the results of testing in the fourth quarter of 2025, the average CTR of video banners was 0.5%.
