Translated with AI from the Russian original.
Assistants in Direct, Metrica, and Yandex Advertising Network are powered by Alice AI generative neural networks and advanced deep learning models.
In Direct, the AI assistant will take on analytics tasks, help generate reports, and answer questions about campaign statistics. In the future, the AI assistant will be able to make changes to settings, provide recommendations for optimizing and scaling campaigns, and help with launching promotions.
In Metrica, the AI assistant will study website visit statistics, find growth points, and compare indicators with previous periods and competitors. For example, it will analyze "time on site", "bounce rate", "conversions", data on types of devices, regions, traffic sources, time of website visits, in order to indicate the reason for the decrease in the number of visitors to the site.
The AI assistant in AppMetrica will help find a report and explain where to look for and how to work with complex metrics. For example: "How many people opened my app yesterday?" or "What percentage of users returned to the app five days after they first installed it?"
In the Yandex Advertising Network, the AI assistant will answer questions about how the network is structured and how to work in its interface. It will reduce the number of routine tasks and offer recommendations for monetization to site owners.
