Translated with AI from the Russian original.
This allows you to get traffic cheaper without constant monitoring and adjustments.
The Avito Advertising team has implemented a function in the automatic budget management cabinet using artificial intelligence. Now the system independently regulates the cost per click (CPC) or cost per mille (CPM), analyzing campaign parameters and advertising auction conditions.
Previously, users manually set a fixed rate, which required constant monitoring and adjustments. As Avito explained, the new tool based on ML algorithms automatically selects the optimal indicators, ensuring campaign efficiency without compromising results.
To activate automatic budget management, you will need to specify a daily budget and the maximum price per click or cost per mille. The algorithms will select the optimal cost within the specified limits. You can adjust the maximum price at any time — the update occurs within 10 minutes.
