Translated with AI from the Russian original.
The innovation was presented at the large Yandex Advertising Rekonfa 2025 conference.
The AI editor creates images for free and can turn static images into dynamic videos based on a text description. The user can specify a key object, environment, and style, edit ready-made images, adapt them to different tasks: add objects, adjust details, change proportions and background.
The AI editor is based on a new generation of Yandex Advertising neural technologies - a collection of generative neural networks based on Alice AI Art and advanced deep learning models.
The AI editor will be located in work scenarios in the "Unified Performance Campaign" and +Master Campaign of Direct. Yandex plans to open access to the tool in all service accounts by the end of the year.
Since April of this year, Direct advertisers have already had the opportunity to use neural networks to automatically create ads based on information from their websites. With the new AI editor, you can create illustrations and videos based on a text description.
