Automatic testing has become available to advertisers.
As Yandex said, it is no longer necessary to launch many test campaigns and wait for them to finish. You can add up to 5 options to one campaign, and the algorithm will test them, select the most effective one and increase its impressions.
The advertiser independently creates a campaign in the personal account of the Yandex UrbanAds partner, and then adds up to 5 banner options there, configures the remaining parameters and launches the placement. The platform will show users all the proposed banners and determine the average effectiveness of each. The most effective banners will be shown to the selected audience more often, so that there are more clicks from them.
Yandex said:
Testing has shown that thanks to the new algorithm, the "clickability" of campaigns can increase up to 60%. Data for each tested option can be found on a separate tab of the campaign report.
As a reminder, in the summer of 2025, Yandex scaled the advertising platform for branded city services. Now the advertising capabilities of Yandex Go, Food and Delivery, Lavka and Market have been combined under the UrbanAds brand.
Now on home
