Khlynov Bank, together with GlowByte, was one of the first among regional banks to implement a modern system of personalized communications with customers. The project is based on the CM Ocean Batch Flow solution from the Russian developer Data Sapience, which automates offline marketing, increases conversion, and allows testing hypotheses in real time.
Previously, the bank's marketers manually formed customer databases, sent messages, and waited for a response - the process was long and inefficient. Now, CM Ocean Batch Flow takes over 80% of routine tasks, freeing up the team for strategic initiatives.
Key benefits of implementation. Automation of mailings - up to 10 campaigns simultaneously through any channels (SMS, email, messengers, voice assistants). Smart segmentation - offers are formed based on customer data, increasing relevance. A/B testing in two clicks - quick hypothesis testing without long waits. Budget and privacy control - communications are tactful and do not violate the personal boundaries of customers.
As a result of the implementation of CM Ocean Batch FlowThe speed of launching campaigns has increased 3 times. Conversion increased by 25% and marketing ceased to be a "black box" - now the bank knows exactly which scenarios work.
In the near futureKhlynovBankplans to integrate the platform with all internal systems for more accurate targeting. And also automate B2B communications to increase the loyalty of corporate clients.
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