Gazprombank, in collaboration with branding agency BrandLab, has launched the "100% Energy" application in Telegram. The application aims to help users develop healthy habits, set and achieve goals, and get acquainted with the company's corporate culture.
In the "100% Energy" application (@Energy_100_bot), users take a short test, choose areas of development: "career", "health" or "energy" and receive personalized tasks. Points and achievements are awarded for completing tasks, encouraging healthy habits.
For example, one of the tasks suggests going to bed before 11:30 PM as a step towards developing a healthy routine. After that, the bot, developing the idea, explains that the company supports an individual approach to the schedule: employees can choose a convenient start time for themselves.
Head of HR projects at BrandLab, Yulia Kozorez, noted:
The young audience is the main challenge of HR marketing. We chose an unconventional step – native communication around the interests and problems of the segment, without a hint of lead generation or a desire to sell. Only benefit and friendship.
Now on home
Герой России Гарнаев: никто из профессионалов о возобновлении производства на КАЗ всерьёз не говорит
Система отслеживает спутники на высотах до 50 000 км и ведёт за ними наблюдение
The armored vehicle is equipped with a KamAZ-740.35-400 diesel engine with a power of 400 hp.
Constant improvements in avionics, weapons and tactical capabilities will make the aircraft a flexible response to future challenges
The exterior of the KamAZ-54901 features fairings on the cab and chassis for fuel economy
Fighters are in demand both domestically and abroad
Tyazhpromexport and Venezuela Agree on Plant Revival
The company not only completed the state order, but also quickly mastered the production of AK-12K for special forces
Experts have developed a photogrammetric complex with a resolution of less than 1 cm
