The Avito AdTech team has expanded the capabilities of the advertising account for self-launching marketing campaigns.

To launch campaigns, individual entrepreneurs need to register with the service, top up their account balance with an amount of 5 thousand rubles or more, and make several settings.

Campaigns are divided into groups, and those into "creatives." This allows you to experiment with different formats, content, and budget sizes. Campaigns can be launched in three formats. Among them: a standard static image, video advertising, and an interactive dynamic banner. A special tool, the "Predictor," will help evaluate campaign results.

Labeling happens automatically and does not affect the speed of launching campaigns: the platform is integrated with the advertising data operator.

Сейчас на главной

News

Ecology becomes part of everyday environment. What the "Best Eco-Practices of Russia" (ECO BEST) 2026 award showed

The environmental agenda of business is gradually changing its status: from a separate direction of corporate policy, it is turning into a part of everyday decisions - from organizing work processes to operating urban infrastructure. This transition is especially noticeable where the environmental effect can be seen not in declarations, but in how a familiar product, technology, or service changes.

News

When a social project becomes part of a business. What the laureates of "Best Social Projects of Russia - 2026" showed

On October 8, the laureates of the "Best Social Projects of Russia" program were awarded at PALMIRA ISTRA RESORT. The composition of the projects itself shows how the social agenda of business is changing: alongside traditional charitable initiatives, there are youth employment, financial literacy, management simulations, preventive medicine, and work with food culture.