Translated with AI from the Russian original.

The Avito AdTech team has expanded the capabilities of the advertising account for self-launching marketing campaigns.

Image provided by the Avito press service
Image provided by the Avito press service

To launch campaigns, individual entrepreneurs need to register with the service, top up their account balance with an amount of 5 thousand rubles or more, and make several settings.

Campaigns are divided into groups, and those into "creatives." This allows you to experiment with different formats, content, and budget sizes. Campaigns can be launched in three formats. Among them: a standard static image, video advertising, and an interactive dynamic banner. A special tool, the "Predictor," will help evaluate campaign results.

Labeling happens automatically and does not affect the speed of launching campaigns: the platform is integrated with the advertising data operator.

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