Now, when creating a campaign with pay-per-impression, you can set a daily limit and select the "Maximum Clicks" strategy.
According to the developers, in this mode, the algorithms themselves will manage the bid so that the seller gets more transitions to the product and sales for the specified budget without overpaying for ineffective impressions.
To use the new automatic strategy, you need to add products to the boost impressions campaign, set a daily budget — the amount you are willing to spend on promotion per day, and select the "Maximum Clicks" strategy. When it is enabled, the algorithm will start with a base rate and will constantly adjust it — raise it if the impression has a higher probability of a click, and lower it if the probability is lower. Yandex emphasized:
You don't need to monitor bids — the algorithms will select them in such a way as to effectively distribute the budget set by the seller, he will only have to track the results on the campaign page.
