Advertisers now have access to cross-service special projects, new formats in a single account, advanced analytics tools, and offline inventory for Taxi and Drive.
In addition, for the first time, it will be possible to launch advertising campaigns in Yandex Delivery. The company said:
Yandex UrbanAds is the first platform on the Retail Media market that allows you to integrate advertising into many everyday user scenarios at once. For example, when choosing products on a marketplace, ordering a taxi or ready-made food. The platform's tools provide access to an audience of 94 million users per month.
Special projects in Yandex Urban Services are developed for the individual tasks of the brand, while the single idea is adapted to the format of each of the services. Offline inventory has also become available to advertisers: wrapping the body of Taxi and Drive cars, placing them on boxes on the roof of Taxi and branding delivery robots.
New tools have been added to the media advertising management account — click-out advertising in Lavka, Eda and Delivery, a video banner in the Go application, notifications and pop-up windows in Market. You can also customize targeting and show ads to users of different tariffs in Taxi — Economy, Comfort, Comfort+ and Ultima. In the near future, it will be possible to launch campaigns in Yandex Delivery – advertisers will have access to a banner on tracking for placement.
Statistics on reach, number of clicks and frequency of impressions per user, as well as analytics on orders, are available in the reports. When launching large campaigns, advertisers can receive an extended report.
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