«Островок» запускает новый инструмент продвижения для отелей и апартаментов

The online hotel booking service is preparing a new opportunity for hoteliers and owners of short-term rental properties. They will be able to select specific periods in which they want to increase the position of their property.

Generated by Dall-E neural network
Generated by Dall-E neural network

Thus, when tourists search for accommodation for these dates, the property will occupy higher positions in the search results. The tool will help to flexibly manage occupancy and increase it during periods of reduced demand.

The hotelier also sets the commission rate for bookings received as part of the promotion independently. Promotion can be started and stopped at any time. Connecting the tool is free and available in your personal account. The function will become available in early summer 2025.

Managing Director of "Ostrovok" Daria Kochetkova explained:

We have been working on launching this feature for a long time and are happy to offer our partners another way to flexibly manage demand. Every professional in the industry knows when their property needs support. For example, in Moscow, these are weekdays or periods after major events, and in resort regions – the off-season. Now it can be organized in just a couple of clicks.
Sources
Ostrovok

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