The service, developed on the "MTS Geoeffect" platform, helps to explore the attendance of shopping centers, parks, beaches, municipal events, popular resorts, and other socially significant objects.
The updated version simplifies the start and navigation of the service. The user immediately gets access to a heat map with objects for research. You can study the intersecting audience, see places of concentration or night and day places of stay for visitors. Consumer habits, their behavior and needs have become clear.
A significant element of modernization is data on expenses. A block with visitor spending in the context of different categories has appeared in the detailed analysis, where you can see the number of purchases, the amount of spending for a certain period, and the average check per purchase.
Alexey Rogovtsev, head of the "Geoservices" product center at MTS, said:
Today, "MTS Geoeffect" is the only independent service for analyzing objects that is used by clients from various fields – from large retail players to social infrastructure. We have taken a step from traditional attendance analytics to a deep understanding of the audience. Thanks to the updated functionality, the organizer sees not only the number of people, but also their characteristics — from consumer habits to the concentration and points of attraction of visitors in the territory. Visual heat maps and unique data on expenses provide a completely new quality of information for decision-making.
