Advertisers will be able to independently launch outdoor advertising on more than 5,500 digital screens in the Yandex network in Moscow, St. Petersburg and their regions.
You can manage advertising campaigns in the Direct interface — configure the location, time of day, and period of ad display. In addition, you can adjust settings based on the predicted characteristics of the target audience.
Campaign statistics are also available in your personal account. In particular, the number of aggregated potential contacts with an advertising message in real time (RT OTS), actual reach, volume and frequency of impressions. Additionally, advertisers will be able to receive advanced post-analytics based on lift studies.
The cost of placing digital outdoor advertising from Yandex is calculated using an auction model per 1,000 potential contacts in real time (real time Opportunity to See, RT OTS).
To launch outdoor advertising through the Direct interface, an advertiser can submit an application on the Yandex Advertising website.
Now on home
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