Advertisers will be able to independently launch outdoor advertising on more than 5,500 digital screens in the Yandex network in Moscow, St. Petersburg, and their regions.
You can manage advertising campaigns in the Direct interface by setting the location, time of day, and period for displaying ads. In addition, you can adjust settings based on the predicted characteristics of the target audience.
Campaign statistics are also available in your personal account. These include the number of aggregated potential contacts with the advertising message in real time (RT OTS), actual reach, volume, and frequency of impressions. Additionally, advertisers will be able to receive advanced post-analytics based on lift studies.
The cost of placing digital outdoor advertising from Yandex is calculated using an auction model per 1,000 potential contacts in real time (real time Opportunity to See, RT OTS).
To launch outdoor advertising through the Direct interface, advertisers can submit an application on the Yandex Advertising website.
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