Сбер и резидент «Сколково» вывели на рынок ИИ-решение для создания систем лояльности

The development of Benefitty, a resident of Skolkovo (VEB.RF Group), allows SMEs to create smart loyalty systems. It is available for launch through the Benefitty.ru website and is also integrated into the "My Retail Business" industry solution for clients in the trade, services, and restaurant and cafe sectors. Artificial intelligence will select the most effective loyalty program settings and automatically calculate the benefits of implementation.

To connect, you need to follow the link from your personal account in SberBusiness online banking, confirm the proposed settings, and connect the cash register. Small businesses receive their own loyalty program at the level of a federal retail chain, without investing in development funds or attracting additional resources.

Pavel Gudkov, Deputy Chairman of the Board for Financial Support and Technological Expertise of the Skolkovo Foundation: "The BenefittY solution has undergone a rigorous competitive selection process and received grant support from the Skolkovo Foundation. Its mass implementation will significantly increase efficiency for small businesses and optimize costs. The cooperation of the largest financial institution with our startup is an example of the systematic implementation of innovations that increase business efficiency and benefit consumers."

What does the business get:

· Smart loyalty program in digital form – savings and bonuses, discounts, promotions, offers for holidays. It works directly at the cash register using a digital card or phone number. No paper forms or plastic. Strictly in accordance with the legislation of the Russian Federation.

· A ready-made mobile application creates a flow of new customers and the ability to communicate with existing solutions.

· GEO targeting – push notifications about promotions, events, special offers within a radius of 500 m.

· A collected customer base that is securely protected and available for communications.

Evgeny Titarenko, founder of BenefittY: "Knowing all the problems of small businesses, we have ensured the minimum cost on the market for our solution. This is not an irretrievable expense, but in fact an investment in profit. By connecting BenefittY, a business attracts more customers and stands out favorably among competitors. On average, a business receives an influx of new customers up to 7%, an increase in the average check up to 12%, the number of purchases per customer up to 8%, and net profit up to 7%. Against the background of growing competition, this tool gives businesses more opportunities for growth."

BenefittY for buyers is a recommendation service presented as a mobile application and a mini-application in VKontakte. The total reach is more than 60 million people across Russia. It helps buyers store loyalty cards in digital form, see information about points of sale, leave photo and video reviews, and also informs about all discounts, promotions, offers and events of sellers, based on consumer preferences.

BenefittY is working to integrate functionality into banking services so that bank clients can:

· Store loyalty cards in digital form, issue new cards online in 2 clicks, see the balance of bonus points, exchange bonuses from different sellers;

· Apply retail loyalty programs automatically along with payment by any bank card or through the FPS (including via smartphone) without the need to present a seller's loyalty card at the checkout;

· Receive only personalized offers based on the customer's purchasing profile

· Leave tips via push notification, without the need to scan a QR code.

Illustration provided by the press service of Skolkovo (VEB.RF Group).