Авито Авто запускает собственное медиа

On October 29, 2024, the presentation of the Avito Auto industry magazine took place in Moscow. The new media outlet will become not only an important area of platform development, but also an educational project that will popularize the automotive industry among a mass audience and have a positive impact on the industry as a whole.

Avito Auto Magazine – a new media outlet that will collect useful and important content for car owners and drivers: this includes not only automotive news, life hacks for choosing and buying a car, and articles about the history of car companies and brands, but also its own video content – shorts and large shows with guests. Another feature of the magazine is exclusive articles about new products from the Chinese automotive industry directly from employees of the editorial team in China.

"By launching the magazine, we are acting within our strategy, according to which we strive to make the automotive market more transparent, understandable and safe. Today, Avito Auto is visited by more than 36 million users per month. The platform has 2.3 million listings, with an average of 28,000 transactions being made per day. These figures are – proof of our experience and deep understanding of the needs of car owners. We know everything about cars and are ready to share our accumulated expertise with our audience. We are confident that this project will become not only an important area of development for our company, but also a guide in the world of cars for readers", – comments Anastasia Dokuchaeva, Head of Private User Experience Development at Avito Auto.

During the event, the head of the magazine, Alexey Butenko, as well as the editor-in-chief Alina Raspopova shared the results of a study conducted by the platform in anticipation of the launch and confirming its relevance. The survey examined the user experience when searching for information before purchasing a car. The results showed that respondents who purchased a car in the last year, when searching online for a suitable option, mainly studied prices and compared the cost of cars (59 and 51%, respectively), and were also interested in the features of models (47%) and compared configurations and characteristics (46%). At the same time, the most popular format in which respondents would like to receive information was video reviews: 61% of the audience highlighted them. 37% of respondents also named review articles and ratings.

However, according to estimates by 31% of respondents, it was difficult to find the information needed for the purchase. Many noted too much information and difficulty in choosing (47%), contradictory reviews (44%), their unreliability or absence (26%). Also, 25% stated that there was a lack of data on Chinese models.

"According to Avito Auto, the period of studying information about a car before buying it takes 2-3 months. About 85% of the audience is looking for the necessary information online, and almost half of the respondents use 2-4 sources: these are classifieds websites, video platforms, search engines, dealer websites. At the same time, 77% of respondents have Avito Auto as one of the sources of information. And now we will collect all the necessary information in one place – from the features of models to life hacks for buying and selling cars. We are confident that our team of professionals involved in the automotive market and who have long been passionate about cars will make the magazine truly unique and in demand by the audience," – commented Alina Raspopova.

The event featured a public talk with musician Big Russian Boss, autobloggers Stas Asafiev and Angelina Anikeeva (Blond Drive) and the editor-in-chief of the magazine "Behind the Wheel" Maxim Kadakov. The central topics of discussion were the future of the Russian car market and the changes that are taking place in it. Experts discussed the features of cars from China, discussed which models of Chinese manufacturers, in their opinion, have already been appreciated by Russian car enthusiasts and which brands they expect to appear. The discussion also touched upon the prospects for vehicles from other countries in the new realities of the Russian car market, and the features of choosing used cars – including electric cars.