Modulbank launched a deep internal analytics service based on MarketMetrika

This service allows entrepreneurs to monitor their sales on major marketplaces. Now all information about orders, sales and inventory is fed into a convenient single dashboard in the Modulbank personal account.

MarketMetrika from Modulbank is an analytics service for working with marketplaces, including sales analytics for competitors. It is available not only to Modulbank clients, but also via an external link – free of charge for any users for 90 days from the date of connection.

The service is synchronized with the largest Russian marketplaces and allows you to select and evaluate a niche according to more than ten parameters, search for products by brand, catalog, specific SKU or keywords, evaluate trends, select and analyze keywords, make forecasts for purchases and turnover, build product matrices and promptly adjust the assortment.

MarketMetrika allows you to not only do external analytics, study competitors' sales, do SEO optimization of the card according to the principle of “+1 position more than the competitor”. Data on sales on the platforms can be downloaded for any necessary period and segmented by geography.

“The main advantages of MarketMetrika are that the service is provided free of charge, it is included in the package of services at tariffs for sellers. The data in it is always up to date. Also, the service allows you to upload tables with any settings. If necessary, a Modulbank expert will help you understand the analytics, or you can take a course on working on marketplaces from scratch from Modulbank, which discusses in detail the basics of analytics for sellers,” says Irina Maksyuta, Director of Modulbank for Marketplaces.

MarketMetrika is suitable for both novice sellers and experienced entrepreneurs. For beginners, the service will help you choose a successful niche, study competitors' approaches, create product cards and effectively start on the marketplace. For an existing seller, the service will help optimize cards and bring them to the top, expand the assortment matrix, promptly catch product trends and quickly launch them into operation, copy effective competitor strategies and thereby increase sales. MarketMetrika will help large businesses scale: find new business areas and make more subtle decisions based on accurate data.