The new tool allows launching reach advertising across multiple device types and services without separate configuration for each channel.
Yandex has made the "Panorama" reach advertising tool available to all "Direct" users. With its help, companies can place ads across numerous online platforms and devices simultaneously.
Ads can be displayed on computers, smartphones, and internet-connected TVs. Available formats include Prime banners in prominent advertising spots across more than 20 Yandex services, including "Search," "Browser," "Weather," "Yandex Go," "Mail," and "Kinopoisk." Additionally, ads can be placed in the Yandex video network, which combines over 200 advertising network platforms. In the future, digital outdoor screens are planned to be connected to "Panorama."
According to the company, the potential monthly reach of the tool exceeds 120 million unique users. In the first half of 2026, the number of small and medium-sized businesses using media advertising in Direct increased by 40% year-on-year, and spending on such campaigns grew by 44%.
"Panorama" also takes into account audience overlaps between platforms and allows managing the frequency of ad contacts. This should help companies conduct campaigns across multiple channels without the need to separately configure each format.
