To do this, the marketplace will significantly reduce the commission for placement and limit the use of its own discounts.
The testing of the new model will take place in several stages; if the results are positive, the company will implement the model in all other categories in the first half of 2026. The first category in the experiment will be "Beauty Products".
So, from December 8, "Yandex Market" reduces the tariff for placing beauty products from a maximum of 48% and fixes it for all subcategories:
- 5% - FBY, FBS with an average shipping time of up to 28 hours, "Express".
- 12% - FBS with shipment longer than 36 hours, DBS.
The second change concerns discounts. Sellers are given control over the price the buyer sees. Yandex Market explained:
Now you decide how much to invest in discounts and how to manage the attractiveness of prices for buyers. On December 8, we will limit our own discounts on your products - the final prices for buyers on the storefront will be those that you specified in your personal account. Check them and adjust them to market prices so as not to lose sales from December 8.
The company emphasized that they will continue to give ecosystem discounts and make offers to attract new users: this is a discount of up to 5% when paying with a "Yandex Pay" card and partner banks, promotional codes at the expense of "Market" - for example, for the first order.
