The "Consumer Market Leaders" forum will be held in Sochi on November 11. The event, which has already become a traditional platform for open dialogue, will bring together top managers of the largest Russian companies, leading marketers, customer experience experts, and representatives of public organizations in one place.

This year, the main theme of the forum will be finding an answer to the key challenge of our time:how to create and maintain competitive advantages in an environment of economic instability and ever-increasing consumer expectations. Forum participants will focus not on theoretical calculations, but on practical cases and working mechanisms.

"The "Consumer Market Leaders" forum is a place where business hears its consumer, and the consumer becomes part of the brand development process. New standards of service, quality, and trust are born here," emphasizes the forum's program director,Alena Rysina.

The most relevant issues for business will be at the center of discussions:

• How to transform negative feedback and customer criticism into a tool for increasing sales and improving service.
• Why some brands maintain audience loyalty for years, while others lose their positions.
• What tools and approaches allow you to build a level of service that inspires customers and makes them want to recommend the brand.

One of the cross-cutting themes of the forum will be the deep transformation of customer experience. Experts will discuss the transition from mass communications to hyper-personalized service and the role of artificial intelligence in service.

Kirill Zanevsky, General Director of Sber Legal LLC, shared an example of this approach: "At SberPravo, we are constantly implementing advanced solutions to exceed customer expectations: lawyers use the GigaLegal AI assistant to automate routine tasks and focus on the main thing - this helps to solve our clients' legal tasks faster and better."

According to the organizers, it is these innovative approaches that form the basis for sustainable trust, which is now becoming the main currency in the consumer market.

The business program of the forum will be attended by managers and experts from companies that define the face of the Russian economy. Among them:CDEK (logistics),"FrutoNyanya" (baby food production),Russian Railways (transport),Russian Agricultural Bank (RusAg), Ingosstrakh-Life, VTB, Rosgosstrakh Life, Mosgorlombard.

The culmination of the forum will be the award ceremony for the laureates of the annual national award"Consumer Choice". For 16 years, the award has been a benchmark in the market, recognizing projects and companies that have managed to win the highest audience trust thanks to the quality of goods and services, as well as a deep understanding of people's real needs.