Closed beta testing by application has been underway since August 2025. Now you do not need to apply, access is open to all sellers of physical goods. You can create a website on the platform for free.
To get started with "Yandex Kit", you need to register on the platform using your Yandex ID account and fill out a form with information about the company (store/brand name, TIN, link to website or social networks). After registration, you will have access to your personal account, and an email (specified in your Yandex ID profile) will be sent with instructions and useful materials.
Next, you can start creating and configuring your online store: connect payment methods, integrate ERP and CRM systems, configure logistics, and publish the website. After completing the setup, it is recommended to make a test order to check the system's operability. After that, the store will be ready to accept and ship orders, as well as start promoting the website. Co-financing programs in Yandex Direct are available for stores created on the platform.
As a reminder, Yandex Kit is a technological platform for launching and developing online stores with a ready-made sales infrastructure, services, and no commissions. Customizable templates are available for popular categories - "Beauty and Health", "Electronics and Home Appliances", "Clothing, Shoes and Accessories", "Furniture and Home Goods", "Goods for Repair".
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