Translated with AI from the Russian original.
The new analytics tool for marketplace partners will help sellers see key indicators of their business's profitability on Wildberries and make decisions based on aggregated data.
The new analytics tool for marketplace partners will help sellers see key indicators of their business's profitability on Wildberries and make decisions based on aggregated data.
The "Unit Economics" report allows you to track the profitability of each sale, find unprofitable items, and adjust the assortment or prices. The calculation of profitability is based on the difference between income and expenses associated with each sale for the selected period of time.
Additionally, you can take into account the costs of storage in warehouses and acceptance of goods - the system distributes them on a weighted average basis so that the analysis is as close to reality as possible.
All products are automatically divided into three groups depending on profitability:
- "High profitability" - highly profitable goods with a profitability of 20% or more,
- "Average profitability" - goods with average profitability, profitability varies up to 20%,
- "Low profitability" - this group includes unprofitable goods with a profitability of less than 0%.
The report is available to sellers with a "Gem" subscription in the "Advanced" plan. To use the innovation, you need to go to the "Analytics" section → "Income and Expenses" → "Unit Economics" tab.
