Microsoft

Microsoft is preparing to launch a new feature that will allow users to customize their AI assistants to individual needs. According to Bloomberg, citing informed sources, the company plans to introduce customization tools into its artificial intelligence-based products, including Copilot and other services.

Microsoft is actively developing its own artificial intelligence (AI) models, aiming to reduce dependence on OpenAI technologies and strengthen its position in the AI solutions market. According to The Information, the company is working on creating internal AI models, known as MAI, which are comparable in performance to advanced solutions from OpenAI and Anthropic.