Microsoft is preparing to launch a new feature that will allow users to customize their AI assistants to individual needs. According to Bloomberg, citing informed sources, the company plans to introduce customization tools into its artificial intelligence-based products, including Copilot and other services.
According to Bloomberg, Microsoft is working on a technology that will allow fine-tuning of AI assistants. Users will be able to adapt algorithms to their preferences — from communication style to specialized functions, such as assistance in programming, data analysis, or even creative tasks.
The new option can be implemented both through Microsoft cloud services and locally on devices, which will increase data privacy. This is especially important against the backdrop of the growing demand for secure and controlled AI solutions.
Microsoft's initiative is a response to similar developments from competitors, including OpenAI, Google, and Apple, which are also actively working on adaptive AI systems. Google previously announced Gemini with the ability to "remember" user habits, and OpenAI is testing personalized versions of ChatGPT.
Analysts note that AI customization will become a key trend in 2025–2026, as companies seek to retain their audience through more "personal" interaction with technologies.
According to sources, the official announcement may take place in the coming months — likely at the Microsoft Build conference in May. It is not yet known whether the feature will be available to all users or only to premium service subscribers.
The company has not yet commented on the information, but experts expect that the innovation will strengthen Microsoft's position in the fight for the generative AI market, where it already holds a leading position thanks to the integration of Copilot into Windows, Office, and Azure.
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