Translated with AI from the Russian original.
According to Wildberries data, a brand zone helps to double the average check.
The Wildberries marketplace, part of the RWB Group, announced the launch of the "Brand Zone" service. The new tool is designed to create branded storefront pages.
A "Brand Zone" is a personal space for sellers on the platform. Here, sellers can post company information, create thematic product selections, publish banners, and other content. The updated service is already available in sellers' personal accounts in the "Sales Growth" section.
The company has completely redesigned the page builder. Sellers now have access to an improved management interface, an updated buyer page design, enhanced navigation elements, and an internal search for brand products.
Throughout 2026, Wildberries plans to expand the service's capabilities. Sellers will gain access to new customization tools, additional visual design formats, and solutions for more effective interaction with buyers.
