Translated with AI from the Russian original.
Developers can create up to 35 unique pages for a single application, tailoring content to specific advertising campaigns or user groups.
Each custom page is created separately with an individual set of elements: the icon, screenshots, and description of the application can be changed according to the advertising strategy or for the target audience.
To create a new page, the developer needs to go to the "RuStore Console", create a custom page in the "App Page" section, and fill in the required fields with new information. After moderation, the page will be available via a link, which can be used in advertising campaigns or experiments.
In the settings, you can specify the publication period (indefinitely or until the selected date), add internal notes, archive an outdated page, or republish it if necessary.
As a reminder, RuStore was created by VK (formerly Mail.ru Group) under the patronage of the Ministry of Digital Development. The application catalog has been available since May 2022, and in February 2023 it exited the beta testing stage. The monthly audience of RuStore in Russia is 65.5 million people. The store features over 100,000 games and applications from developers from 70 countries. Since 2023, RuStore must be pre-installed on all Android smartphones sold in Russia.
