The business forum "Revolution in Sales: e com, marketplaces, retail & services" took place in the capital's LOFT#3 space. The event became a key platform for sellers, brands and specialists working with marketplaces and online sales.

The event was attended by: owners and representatives of small businesses; brand founders; specialists in promotion, analytics and operational sales management.

In total, more than 40 experts spoke at the site, including: representatives of major marketplaces - Ozon, Wildberries, Avito, Magnit Market; speakers from PRO WB; heads of product and e-com areas of technology companies; founders of specialized agencies and startups; top sellers with proven expertise.

Main topics and discussions

The forum program covered topical market issues:

1.   Marketplace trends: participants discussed where the segment is moving and what changes are expected in the near future.

2.   Analytics and pricing: experts shared methods for restructuring data work and price management tools.

3.   Adaptation to platform rules: analysis of cases of rapid response to changes in marketplace conditions.

4.   Sales growth and optimization: practical approaches to finding new growth points and improving process efficiency.

Key sessions and presentations

1.   Plenary session Participants received an overview of key trends, studied current analytics and forecasts. Special attention was paid to interaction with marketplaces: in the format of an insight session, guests were able to directly ask questions to platform representatives.

2.   Sales through blogs A separate block is dedicated to the integration of blogger channels into sales. Speakers analyzed the mechanics of cooperation, performance metrics and methods of scaling.

3.   Artificial intelligence for sellers Experts demonstrated applied AI tools: from automating routine operations to predicting demand and personalizing offers.

4.   Customer service The presentation by Anastasia Malyarova, head of the Markway customer service department, aroused particular interest. The expert emphasized: “Modern technologies make sales predictable and manageable. E-commerce and marketplaces simplify the customer journey and improve the quality of service, and analytics helps to accurately see needs, correct errors in time and strengthen processes. As a result, the business grows faster, and customer trust becomes more stable.”

The forum has maintained its reputation as a chamber, but practical platform. Participants noted: a focus on applied tools, not on theory; the opportunity to receive “live” cases from top experts; direct dialogue with marketplace representatives; current guidelines for business development in a changing market.