Advertising in Telegram with automatic channel selection has become part of the main Yandex Direct inventory.
In the fall of 2023, a beta version of a new tool became available to everyone in Yandex Direct Pro - advertising in Telegram channels. With its help, you can place advertising publications in the Telegram channels of the Yandex Advertising Network. According to Yandex, over two years, more than 30,000 advertisers have launched advertising in Telegram via Direct.
Among the latest changes are the removal of the restriction on the number of topics for targeting, expanded geotargeting capabilities, two-level moderation of channels, improved appearance of the ad, an audience reach forecast added to the interface, the ability to flexibly manage bids, and brands with high requirements for placement context have the option to connect the Brand Safety mechanism. In addition, advertising in Telegram channels via Direct can be launched not only in Russia, but also in Kazakhstan, Uzbekistan, Turkey, and upon request in Belarus.
