The service will help businesses make strategic decisions based on analysis of consumer activity of goods and services. It is aimed at large and medium-sized companies.
The basis for analytical reports is built on anonymized transaction data of more than 52 million individual clients and 1.5 million corporate clients of "T-Bank", including "T-City" users, as well as on the basis of check data.
Upon specific request, you can get a comprehensive detailed study with up-to-date data, conclusions and recommendations on consumer behavior:
- what, where, how and when bank customers buy;
- detailed portrait of buyers;
- loyalty analytics;
- structure of the shopping basket;
- recommendations on effective channels of communication with customers;
- analytics on competitors.
The studies are not published in the public domain and are provided only to the customer for his business tasks.
The service has already been used by the "Dixy" chain of stores. According to the bank, thanks to the report on the behavior of buyers in different districts of Moscow, the company was able to choose the best places to open darkstores in the capital.
