Translated with AI from the Russian original.
The second International Exhibition of Electronics and Home Appliances HomeTech & Electra 2025 concluded in Almaty, demonstrating a significant increase in interest in the project from manufacturers and the professional community. The number of exhibitors has almost doubled compared to the previous year.
The exhibition's business program included a large-scale business forum dedicated to the development of the electronics and digital technology market in Central Asia. The event brought together more than 100 participants from Kazakhstan, China, Russia and other countries in the region.
Special attention was paid to the issues of digitalization and technological development. Experts discussed the prospects for state support of production, cross-border trade and the impact of digitalization on attracting investment.
The Russian presence at the exhibition was represented by professional market participants. Russian specialists actively participated in the business program of the event, exchanging experience with colleagues from other countries.
A significant event was the signing of a memorandum of cooperation between the exhibition organizer World Silk Way LLP and the Chinese company Ningbo Younage Exhibition Co., which will strengthen business ties between the countries of the region.
The B2B direction of the exhibition received special development thanks to a specially organized B2B corner, where leading companies in the region held business meetings and negotiations. Among the participants were such major market players as "Wildberries", "Airba Technodom", "Texnomart" and others.
The exhibition also became a platform for a professional interior design competition, where Russian and Kazakhstani specialists presented their projects. The winner of the competition was the Kazakhstani designer Anton Petrakov, whose project "Urban Scandinavian Minimalism" was recognized as the best among 120 works.
The success of the HomeTech & Electra 2025 exhibition confirms the growing potential of the electronics and home appliance market in the region, as well as the importance of the platform for the development of business cooperation between the countries of Central Asia and other states.
