Now, not only brands but also independent authors will be able to publish materials in Yandex Rhythm.
Authors' publications will appear not only in Yandex Rhythm but may also be included in the recommendation feed on the Yandex main page. Authors will be able to tag products, create collections, and in the future, earn income from their publications.
Rhythm is available to authors who have at least a thousand followers on social networks and experience in promoting products. To start working with the service, you need to register and pass moderation. In Yandex Rhythm, you can post images and videos with text.
In parallel, Rhythm is expanding its topics - travel, auto, and interior design have been added. New options are available for business representatives. It is now possible to promote publications in Rhythm on a paid basis. Companies can also now promote their brand through ambassadors.