A new strategy for automatically managing campaigns has entered the open beta testing stage.
The neural technologies of “Yandex Advertising” are designed to select the optimal conversion price and constantly adjust it based on data on the margin from the conversion. Yandex explained:
The key advantage of the strategy is that it continuously adapts to the dynamics of the auction, finding that very “golden mean” between the price of conversions and their volume. As a result, this ensures maximum profit from promotion.
The new strategy will primarily be useful for companies whose work scheme allows averaging the margin for the selected goal. For example, service companies (cleaning, repair, consulting, etc.), where an application or call leads to a sale with a relatively predictable average margin. The tool is also suitable for online stores with a narrow assortment or similar products, where the average margin for all sales is quite representative, or online businesses that focus on profit per order for product categories in which the margin can be averaged.
