Translated with AI from the Russian original.
A new media format has appeared in Avito Advertising for the main page of the branded Rabota service. It is designed to increase brand awareness as an employer.
For this purpose, banners have been developed that cover almost the entire width of the screen. The banners are shown to visitors of the section, attract job seekers' attention to vacancies, and lead to the employer's website or the brand's page within Avito.
Users of Avito Rabota who find it relevant see the advertisement with the employer's offer. To do this, Avito's ML models take into account the audience's actions on the platform.
You can launch media campaigns in the new format with CPM payment: the business pays for a thousand visible banner impressions, and Avito's algorithms strive to reach the maximum audience within the advertising budget. Banners are displayed on the main page of Avito Rabota in the mobile and web versions of the platform, as well as in the application. In the future, the format will appear in other sections of the classifieds site.
