Now every Hice client has a team of personal assistants who will deal with the routine.

“Hice support has always been top-notch - fast, friendly, competent and no robots. Now we have done what in other banks is available only to premium clients - a full-fledged family office for each bark client, where the assistant will not only advise on financial issues, but also fulfill any personal requests,” says Pavel Semenov, CEO of Hice Bank.

Assistants atHice will answer any questions related to banking services. These are professionals trained in two key areas of the bank's responsibility: financial transactions and compliance. Assistants will tell you how to do business, give recommendations, explain which transactions may raise questions from the regulator, and protect the entrepreneur from dubious counterparties and financial risks.

In addition, personal assistants will take on any other issues to help the entrepreneur save time: they will select a studio for a photo shoot, find a lawyer, make an appointment with a notary, and check which hotels are really suitable for a vacation with small children.

The family office operates on a schedule, but even if a personal assistant is not on shift, he will always be replaced by a duty officer who will continue the dialogue and fulfill the assignment. To thank the assistant separately, you can use the Hice.Like service and leave a tip. The assistant will receive the entire amount without commission.

Hice Bank is a lifestyle bank for entrepreneurs. In 2021, Hice was the first in the Russian market to combine the functions of an individual entrepreneur account and an individual's card in one application. In 2025, it became the first bank without tariffs, commissions, conditions and asterisks, but with a number of requirements for entrepreneurs who want to become part of the club. Hice's key focus is on developing an unprecedented level of personal service in the banking market.