Translated with AI from the Russian original.
The tool will help Telegram channel authors develop their resources and attract advertisers. It provides the ability to create a profile of the channel's audience based on socio-demographic characteristics, such as gender, age, and geography of subscribers.
Enhanced analytics also includes content and advertising metrics. For example, the tool allows you to track what proportion of subscribers view posts. In addition, authors have access to data on the age of the channel, the total number and dynamics of subscribers.
For authors who earn income through the Yandex Advertising Network (YAN), analytics will help assess the effectiveness of advertising. The statistics show what percentage of subscribers click on advertising links (CTR), how advertising slots are filled with ads from YAN (fill rate), how much the channel earns, as well as the reach of advertising posts. Channels can use this data as a tool for working with advertisers when selling advertising directly.
The new tool from Yandex is designed for Telegram channels from Russia, Belarus, Uzbekistan, and Kazakhstan. To access the main metrics, you need toregister with YAN and add a special bot to the channel. Channels already registered with YAN can view "Enhanced Analytics" in the partner interface.
