Форум и Премия Best for Life Design Award состоится в Казани

The international Forum and Award Ceremony in the field of visual communications, architecture, industrial and product design, Best for Life Design Award, will be held on October 24 at the Kazan Palace by Tasigo hotel.

The mission of the Best for Life Design Award is to emphasize the importance of creating a comfortable, environmentally friendly, and innovative environment for living and working spaces, and to identify companies that provide the market with high-quality goods and services from a design perspective. The Award features 5 blocks – Product & Promotion, Spaces & Places, Green Design, Digital Design, Art & Design, each with a large number of nominations. The winners in each nomination will be determined by recognized experts from the world of design – founders of successful design bureaus, art critics, heads of design and architecture departments of higher education institutions and industry associations.

The event will open with a Conference united by the theme "Russian Renaissance 2.0". Experts from various sectors of the consumer market will discuss the state of Russian design and its development prospects from the point of view of import substitution, national identity, and competition with foreign brands. An important topic for discussion will be the impact of artificial intelligence on modern design, its potential, advantages, and limitations. The business program will also consider the use of sustainable and inclusive approaches in design, and strategies to help create aesthetically pleasing, socially significant projects will be discussed. The urban environment will also be addressed – the issues of forming a comfortable and attractive living space will be discussed using successful cases as examples.

Among the speakers of the Best for Life Design Award Forum are the chief architects of the conceptual department of "GenPro" Evgeny Zelenov and Elena Puchkova; art critic, head of the Fashion and Design Center of the All-Russian Museum of Decorative Arts, member of the Expert Council for Sustainable Development of the Russian Environmental Operator PPK Anastasia Krylova; Deputy Commercial Director of PIONEER Marina Loboda; Head of the "Manege" Exhibition Hall of the Kazan Kremlin State Historical and Architectural Museum and Reserve Ainaz Mustafina; Senior Advisor on Design and Innovation of the Confederation of Indian Industry (CII), Board Member of the World Design Organization (WDO) Pradyumna Vyas; curator of creative projects of the Imperial Porcelain Factory Kirill Pimenov; founder and CEO of the "Mashtab" industrial design bureau Irina Zhdanova; architect, designer, founder of the Yaratam Design brand, winner of international awards in the field of architecture and design, winner of the Grand Prix "Invented and Made in Russia and ADD", TOP 100 architects of AD magazine Petr Safiullin; Brand Director of LEGENDA Intelligent Development Ksenia Demirchieva; Deputy Director for Development Projects of Mriya Resort & SPA Ruslan Pondin and many others.