The company entered the Chinese market in 2023.
During the Wildberries Ecomday 2026 conference held in Hangzhou, the Wildberries team (RWB group) announced the launch of a pilot project allowing Chinese companies to purchase products from Russian manufacturers using a similar model to that used by Russian sellers when purchasing goods from Chinese partners.
Foreign buyers will be able to place B2B orders online, receive closing documents, and use Wildberries' infrastructure for logistics and customs clearance.
The conference, which brought together business representatives from Russia and China, discussed the development of Wildberries' international direction and the creation of additional tools for Russian sellers to enter foreign markets.
At the current stage, the company will select Russian manufacturers and potential buyers through an application system; in the future, full automation of the procurement process is planned. The exhibition program included Russian manufacturers from various categories – cosmetics, health products, food products, and children's goods. Among the participants were representatives of more than 10 Russian brands.
Wildberries plans to expand the range of export goods, increase the number of Russian participants in the program, and develop new international logistics routes. The company entered the Chinese market in 2023, launching sales of goods from local manufacturers and sellers in other countries of its presence.