New features for SMBs, ad management, and analytics on your phone.

The "Yandex Direct" mobile application has expanded its functionality for small and medium-sized businesses. Now users can manage advertising campaigns and analyze their effectiveness directly from their phones.

The app now features a new "Report Wizard" with the ability to save and independently build reports, as well as a built-in AI assistant that helps quickly obtain analytics and navigate to reports with the necessary settings.

The function of authorization through a managing account and quick switching between accounts has been added, which is convenient for specialists working with multiple clients.

The app also offers recommendations for improving campaigns, suggesting which settings to change to increase promotion effectiveness. Users can launch campaigns, top up their account, manage budgets, edit campaigns, create landing pages, and apply recommendations from their phone.